Here's my editorial about the "Whack-a-Mole" strategy used by the left.

Voter behavior doesn’t emerge in a vacuum—it’s shaped by the messages, images, and narratives carefully crafted through marketing. In modern campaigns, every piece of collateral (from yard signs to social-media ads) works together to build a coherent story about who you are, what you stand for, and why you deserve to represent your community. When that story is grounded in your authentic values—your record on infrastructure, small-business support, or veterans’ care—it resonates more deeply and earns genuine trust. Conversely, poorly coordinated or reactive tactics can confuse voters and undermine your credibility, because they signal that you’re responding to opponents rather than driving the conversation with conviction and clarity.

That’s why “whack-a-mole” marketing—chasing down every new attack or viral rumor with a separate, standalone rebuttal—can backfire in an election. Each reactive burst demands resources, interrupts your strategic narrative, and forces your team to play defense rather than offense. Instead, campaigns should anticipate likely points of attack and build a comprehensive plan that addresses them up front: crafting core messages that pre-empt misconceptions, embedding myth-busting into your broader story, and establishing clear, positive themes (e.g., “jobs through ingenuity,” “fiscal responsibility with heart”). By doing so, you maintain the initiative, keep voters focused on your vision, and avoid constantly redirecting scarce time and energy to the next pop-up controversy.

YouTube Video: https://www.youtube.com/watch?v=UkTyJdxB0lQ&t=15s